Insights

From idea to product: validate before scaling

Discovery, vertical slices and release gates that reduce the risk of building the wrong product.

TDs Origin · Engineering Notes · 19 Oct 2026 · PRODUCT STRATEGY

Start with the problem, not a feature list

A large backlog does not prove that a product addresses a meaningful need. Before estimating effort, define who experiences the problem, what they do today and the intended business outcome.

Minimum artifacts include a problem statement, user journey, business constraints and a testable value hypothesis.

A vertical slice covers the full workflow

A useful slice includes data, business rules, API, UI, authorization and the main failure paths. A polished screen by itself cannot validate an operational workflow.

Prefer one complete testable journey over numerous disconnected pages.

Definition of Done is not Production Ready

Review, lint, unit tests and a successful build provide code-level evidence. Production readiness also demands runtime validation, access control, migrations, monitoring, backups and rollback.

Separate Implemented/Unverified, Code Verified, Live Verified and Release Ready to avoid conflating milestones.

Three release questions

  • Can intended users complete the primary workflow?
  • Where can it fail, and how will failures be detected and recovered?
  • What evidence supports the release decision?
← Insights